Hedi’s ‘NEW’ Saint Laurent

This morning, I awoke to read  about the backlash from Hedi Slimane’s alleged arrogant strategy for the rebranding of the new Saint Laurent (or Yves Saint Laurent, or Saint Laurent Paris or whatever it is)…

It was a result of Mr Slimane’s twitter post (below), as he was seeking revenge on New York Times journalist Cathy Horun. Horun was allegedly criticising Slimane’s recent show via the NYT. Apparently a bit of a dig at Slimane for not receiving an invite to the Paris show for the much-awaited Saint Laurent re-launch. Have a read… It’s quite hilarious the way the fashion industry chooses to critique and play favourites , but my opinion is this: Without knowing Cathy Horun’s complete journalistic past and her fashion credibility, I would question whether she’d be able to realise any design, let alone sketch-and-toile, source new fabrications and labour over a patternmaking table for months; developing, cutting and grading,  before then enduring endless fittings, with the overwhelming gloom of production ahead… And all this whilst forging a new brand identity, and maintaining its history at the same time!!! Arrogant Hedi may be, but talented he is, and that’s the main thing.

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