The humble scarf has come a long way since it’s inception in Ancient Rome, when it was known as a ‘sweat cloth’ to wipe moisture from the skin in hot weather. Since then, we’ve seen loads of fashion takes on a piece of fabric worn dozens of different ways, in many fabrications and prints, and for many occasions.
L’Avion is an Australian boutique label specialising in custom designed silk scarves and accessories. ModaMaison chats to it’s creator Jo Scahill about how she creates her unique scarves.
MM: What were you doing prior to creating beautiful scarves?
JS: Before starting L’Avion, I worked for big retailers including SABA and Topshop in the Buying and Merchandising areas. I lived in London for 5 years and soaked up everything that the UK and Europe had to offer and began my love affair with travel.
MM: Where do you find most of your inspiration?
JS: I get a lot of my inspiration from travelling and visiting new places and I am also a magazine addict, so I am constantly flicking through piles of magazines. I love visiting art galleries and old vintage furniture shops for ideas and new colour combinations.
MM: Tell us about your collaborations with artist Kelly Smith.
JS: Kelly was the perfect artist to bring my ‘Jardin’ collection to life. We had worked together previously on a single scarf design and I really wanted to create a complete collection that showcased her wonderful talent for combining gorgeous girls and beautiful animals in illustrations.
MM: Do you see L’Avion diversifying into other product areas down the track?
JS: Yes, I always have so many ideas around where to take the brand in the future, so adding new product ranges will just be a matter of time…watch this space!
MM: what’s your favourite way to wear a scarf?
JS: I am a bit of a fan of the tying in a bow, I wear anything from my largest to smallest scarves this way. It is a great look to dress up denim and a t-shirt. I also love a more casual thrown on look of draping multiple times around my neck. I wish I could rock the turban look but this style just isn’t for me!