The olfactory experience

What do you get when a young, creative, well-dressed Fine Arts graduate wants to create fragrances rather than paintings?
A chance meeting with a perfumer convinced a 31 year old Swede Ben Gorham to do just this in 2006. Born to an Indian mother, a Canadian father, Gorham travelled regularly, living in Toronto, New York and Stockholm, fueling his inspiration for his Swedish-based fragrance company BYREDO. The range of Eau De Perfumes and room fragrances are some of the most unique I’ve ever smelt. Along with a focus on ethnic influences which give the brand it’s identity, Gorham has created  simple compositions of the highest quality materials available, making the fragrances and candles so lush to smell. My favourite? Bal D’Afrique- even this body lotion lasts forever on this skin.
So successful is his approach to his brand, that BYREDO is stocked globally in more than 22 countrie’s. Get some locally at
ByredoSource: images of Ben Gorham and Bal D’Afrique via

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